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BANKING ON BANKS 2024: THE CUSTOMER EXPERIENCE
THE CUSTOMER EXPERIENCE: MAKING DIGITAL FINANCIAL SERVICES MORE PERSONAL Since 2022, as part of our Banking on Banks series, we have been surveying consumers across Europe about managing their finances, and the role of financial providers in helping them do so. Throughout the series we have provided financial institutions with a clear image of consumer perceptions, particularly as they were consumed by the cost of living crisis, wrestling with spiraling inflation and rising prices. This year, for the first time, we move beyond Europe to include the USA to understand the picture on a more global level. -
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