LEADING ITALIAN BANKING GROUP WITH 500 BRANCHES AND 1MLN CLIENTS
The client needed to improve the sinergy between marketing, sales, credit and IT; providing a tool to analyze prospects using analytics and financial KPIs.
- Margò as a collaborative platform with prospecting and commercial campaign manager
- Customized risk indicator to precheck prospects
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+30 %
Conversion rate
-
-8 %
Operating costs
PROMINENT TELECOM OPERATOR WITH A WIDESPREAD COMMERCIAL NETWORK
In need of a solution to manage its vast commercial network and measure performance. Looking for ad hoc Telco Analytics to customise its offer.
- Commercial Campaign Manager to share info and coordinate hierarchical sales departments
- Telco analytics to prioritize prospects
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+20 %
Conversion rate
-
+9 %
Average contract value
ENERGY PROVIDER WITH A FOCUS ON SMALL ENTERPRISES
Asking for analytics to segment the market and fine tune its campaign towards small businesses. The client wants a smart and transparent tool to manage its agents and coordinate the commercial campaign.
- With energy analytics, the client scans the market to select targets and territories, identifying new prospects
- Manages commercial campaigns all in one tool
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+25 %
Time for sales activities
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-5 %
Operating costs
PRIMARY INSURANCE GROUP WITH MORE THAN 15 MLN CLIENTS
The client wants to develop its SMEs targets and support its network of agencies with a tool for prospecting and campaign management accessible on mobile.
- Full coverage of SME targets with Master Data Management
- Empowering salesforce with insights on prospects for easier engagement and a campaign management tool on mobile devices
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+15 %
Engagement rate
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+12 %
Process optimization