
LEADING ITALIAN BANKING GROUP WITH 500 BRANCHES AND 1MLN CLIENTS
The client needed to improve the sinergy between marketing, sales, credit and IT; providing a tool to analyze prospects using analytics and financial KPIs.
- Margò as a collaborative platform with prospecting and commercial campaign manager
- Customized risk indicator to precheck prospects
-
+30 %
Conversion rate
-
-8 %
Operating costs