MARKETING INSIGHTS
MARKETING INSIGHTS PAIN POINTS
- Knowledge of customers spending behaviours
- Data readability
- Poor Segmentation
MARKETING INSIGHTS: HOW IT WORKS
CRIF is able to provide connectivity needed to access to bank accounts.
Consent needed is acquired in two different ways: recurring and one-time access
CRIF downloads and analyzes each bank account transaction of income and expenses
Then, a proprietary categorization algorithm classifies the transactions into a specific category
MARKETING INSIGHTS BENEFITS
- Improve the knowledge of customers spending behaviours
- Data readability
- Targeted marketing campaigns
- > 90% categorization accuracy for better customer profiling
- > 200 categories for consumer and > 170 categories for business
- 3x redemption of marketing campaigns
GET IN TOUCH WITH THE SALES TEAM
What does the next digital journey of your business look like? Let's find out together.