TRANSACTION CATEGORIZATION
TRANSACTION CATEGORIZATION PAIN POINTS
- knowledge of customers spending behaviours
- Data readability
- Poor Segmentation
TRANSACTION CATEGORIZATION: HOW IT WORKS
CRIF categorization engine provide insights about your customer base by leveraging account transaction data. The categorization engine is powered by a proprietary categorization algorithm based on machine learning and artificial intelligence that turns unstructured data into structured insights.
TRANSACTION CATEGORIZATION BENEFITS
- Improve the knowledge of customers spending behaviours
- Data readability
- Targeted marketing campaigns
- > 90% categorization accuracy for better customer profiling
- > 200 categories for consumer and > 170 categories for business
- 3x redemption of marketing campaigns
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